ONLINE MARKETING
Evolution Web Marketing offers a variety of Online Marketing Services to help promote your business on the internet. Traditional advertising is rapidly
becoming a thing of the past and online advertising is gaining popularity at an exponential rate. According to a recent article by the Associted Press,
circulation at most top newspapers has been on a constant decline since the 1980s and more and more major companies are focusing their efforts on their
online advertising. The fact that the internet provides the freshest information and news is minutes old as opposed to 24 hours old may be a large part of
this decline. Through online marketing you can reach a wider demographic and solicit business through email marketing, online promotions, and downloadable
offers. You can also keep in touch with your customers throught their email inbox and supply them with the most up-to-date offers and information about
your products or services.
Email Marketing
Email Marketing is defined as a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.
Our point of view is slightly different. We see Email Marketing as an opportunity to build a relationship with your customers and keep them updated
with the most recent services or products you have to offer. It is also a way to promote specials or events that your company may be hosting. Email
Marketing usually goes hand-in-hand with a mailing list of customers who "opted in" to receiving emails from your company. It is important not to flood
your customer's inboxes with "junk mail" so we startegically develop Email Marketing Campaigns with you that are sent on a schedule such as weekly or
monthly "E-Blasts."
Email Capture and Mailing List
Email Capture is as sinple as a small form on your website inviting visitors to sign up for a newsletter or to receive offers by email. When an email is captured it is put on your Mailing List and is considered "opted in" to receiving your emails. This can be a very integral part of your online marketing strategy and keep you in touch with your customers.
Online Newsletters
Online Newsletters are a great way to keep your customers up-to-date with what your business is doing. Newsletters are especially useful for clubs or organizations to keep in touch with their members and make announcements. We can design a newsletter and handle the delivery to your mailing list, all you need to do is supply the content.
Online Coupons
Online Coupons add value to visiting your website. "Online Only" offers keep your customers coming back to your website in search of special deals. They are also a great way to gauge the impact your website has on your storefront. A good way to communicate these deals is through Email Marketing. Trends show that visitors who get an incentive usually become customers.
Search Engine Marketing
Search Engine Marketing (SEM) is term that refers to two types of marketing, each of which is focused on leveraging high-quality, relevant traffic from internet search engines. These types of marketing are called Organic Search Optimization and Paid Search Marketing.
Search Engine Optimization
Search Engine Optimization (SEO), also referred to as Organic Search Optimization, is the cleaning up of unnecessary code and rewriting optimized copy that search engine "Spiders" will be more prone to
pick up. It also involves using correct meta tags and alt tags to give more searchable value to the content of your site. Evolution Web Marketing strives to
ensure this is done properly to avoid your website being black listed for keyword stuffing or other violations deemed by search engine. By having a properly and
cleanly coded site you will appear higher in search rankings and take advantage of "organic" or "natural" search which is not sponsored or paid for.
Search Engine Optimization is a lot more work than Paid Search and is does not immediately show results but it does give greater long term results without continuously paying to get higher rankings.
Paid Search
Paid search marketing (also referred to as PPC or sponsored search marketing) is essentially hyper-targeted advertising. Sponsored search provides a way to bid on advertising space in the search engines. Your ad is displayed only when search engine users search for a phrase you have specified you wish to bid on. You pay quite literally - per click. Hence the name pay-per-click. This can be a more expensive alternative to Search Engine Optimization but it does get results quicker.
Website Marketing Campaigns
Website Marketing Campaigns are a great way to maximize your return on your website. This includes creating banners and graphics for your promotions
and placing them on your homepage. Succesful campaigns change on a regular basis giving returning visitors new content to explore instead of the same
thing over and over. Email Marketing is also included with this service. You come up with the offers and we coordinate the site graphics and emails for the
campaign. Online Coupons may be included as well. |
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